Kaluga, Russia – Two iconic Soviet-era neon signs reading "Одежда" (Clothing) were reconnected to electricity today in Kaluga, bringing a piece of history back to life. Located at 56 Lenin Street, these signs have adorned the building since 1978 when it housed a clothing store. Remarkably, a similar clothing store still operates on the ground floor, and it is this store that has provided the power for the signs.
The restoration preserves the authentic charm of the location while ensuring that the vintage signs continue to serve as relevant advertisements. The initiative has been met with widespread appreciation, especially for the store's current owners, who took on the responsibility of maintaining the neon displays.
A total of 600,000 rubles was raised to restore the signs, thanks entirely to community contributions. The project received significant support from Kaluga’s chief architect, Alexey Komov, who played a pivotal role in its execution. Special thanks were also extended to Yan, the project initiator, whose vision and efforts set the wheels in motion.
This restoration effort not only revives a piece of Kaluga’s Soviet heritage but also highlights the community's commitment to preserving its historical identity.
