The social media campaign run by the Communist Party of India (Marxist) or CPIM in the lead-up to the panchayat elections in West Bengal was a resounding success. The hashtag #ChorTMC gained significant traction on Twitter, trending at the top spot in West Bengal and at 28 across India. In response, the Trinamool Congress (TMC) launched a counter-campaign, but their hashtag failed to generate the same level of engagement in West Bengal.
According to Tweet Binder, the hashtag #ChorTMC generated a total of 5,972 tweets, resulting in an economic value of 141,424.25. In comparison, the hashtag #ChirkutPartyCPM only managed to garner 422 tweets, with an economic value of 17,424.94. This data clearly shows that #ChorTMC was a clear winner in terms of social media engagement in the run-up to the panchayat elections. The CPIM social media team should be jubilant with the success of their campaign.
